Milk Monster
× Newborn Care Solutions
PRIVATE PREP
Milk Monster
× Newborn Care Solutions
PRIVATE PREP
Call companion
Warm inbound from the top NCS training academy. Play it for reach and endorsement — never for selling subs to students.
The one thing to hold
Milk Monster is household-scoped: one family subscription covers the whole care team, their NCS included. Her students aren't customers — they're how Milk Monster walks into every family they serve.
Open with — two numbers decide everything
How many students do you graduate or enroll each year?
How big is your emailable parent & family list?
The difference between a ~$500 channel and a ~$34k one. Get real numbers before believing anything big.
Fresh since the email — lead with this
A working Dallas doula asked Thursday; it was submitted to both stores Monday. Every caregiver sees the baby's clock — built exactly for NCS pros serving families across the country. Demo it live.
Android arrives in weeks, and the founding-tester list is being seeded now. Her pros with Androids get in first — an easy, generous first collaboration.
On the App Store since June, 5.0★, subscriptions fully live. Multi-family switching built for pros — each household they serve, one login, zero cost to them.
The demo — 90 seconds, screen-share your iPhone
Home. Isabella's photo, one-tap logging — log a feed live. Let the design do the talking.
The signed log. "4:10 AM · Erick." "Your student's name on every entry — the family always knows who did what."
Family switcher. The pro view — every household they serve, one login, free. Nobody else has this.
Time zone setting. Tell the Heather story: "a working doula asked for this Thursday — it shipped Monday."
The handoff. One tap → the shift composed as a text for the parents. "This replaces the paper binder."
Put on the table — all zero cash, pay-for-performance
Milk Monster taught as the app students use to log their time and hand off to the family in one tap — instead of a paper binder. No cash changes hands. The family sub stays paid — that's the revenue.
$10–15 one-time per family that subscribes through her pros' code. It only costs anything after it's working.
Feature requests from their pros get built. Proof on the table: the timezone feature went from a caregiver's message to submitted-in-both-stores in four days. NCS input shapes the pro experience.
Hold the line
Stay recommendable by every other academy and agency. This is trap #1.
No "official app of NCS" licensing payment. Performance only.
Pros ride free by design. Families subscribe — that's the whole model.
The honest math — year-one direct revenue
| Scenario | New families / yr | Revenue / yr | Steady MRR |
|---|---|---|---|
| Conservative | ~19 | ~$475 | ~$40 |
| Base | ~100 | ~$3,500 | ~$290 |
| Optimistic | ~570 | ~$34,000 | ~$2,850 |
Why do it anyway: credibility from the top NCS academy · every graduate carries MM into families for years · a pre-seeded base for a future paid pro tier. Your biggest lever: average paid months — keep families on MM after the pro leaves. Push the annual plan.
Say it like this
"When your students join a family, they never pay a cent — the family's one subscription covers the whole care team. Your pros bring the tool in; the family subscribes."
"Two numbers shape everything for me — how many students you graduate a year, and how big your parent list is. Can you give me a rough sense?"
"The idea is simple: Milk Monster taught as the app students use to log their time and hand it to parents in one tap — instead of a paper binder. Zero cost to you."
"I'd give your pros a referral code and pay a small bounty for every family that subscribes — so it only costs me after it's working."
"I'll be straight with you — year one this isn't big money for me. I'm in it for the long game: your students carrying it into every family for years."
"Two things I need to keep flexible — no exclusivity, and no big upfront fee. If you want to go deeper, I'd rather bring you in as an advisor."
"And if your students or families hit something the app should do better — tell me. A working doula asked for time zone support on a Thursday; it was in both app stores by Monday. I'd love NCS fingerprints on the pro roadmap."
Leave with
They teach it. You track referrals. You both look at real numbers together in ninety days — and size the real deal from facts, not hopes.
We made it for our daughter first. — Erick & Alyssa